LaundryEase is an app designed to simplify and elevate the laundry experience by connecting users to nearby services. The focus was on creating a seamless booking flow, clear service discovery, and building user trust through transparency.

Role / Contribution

Founding & solo product designer

• Conducted user interviews with real laundry vendors

• Explored scheduling flow concepts with and without cart

• Defined personas and core user flows

Key Highlights

Conducted real vendor interviews to shape real-world use

• Performed secondary desk research on leading laundry apps through app store reviews, user feedback, and feature benchmarking

• Created actionable insights from pain points across real user comments

• Conducted real vendor interviews to shape real-world use